CTRL
concert merchandise
The colors used for the album redesign of CTRL by SZA help portray feelings of being lost and losing control. This album design is targeted towards young adults who may connect with themes of desire, competition, jealousy, or low self-esteem. Concertgoers can also purchase additional merchandise based on the album release.
Process
I began research on CTRL by reading through articles and an excerpt directly from SZA to learn what she envisioned when creating this album. I also dug deeper by listening to the album and creating both a wordlist and mindmap to further my thinking. I was able to then take some of these ideas and make custom type for the title, which I then digitized. From that point I experimented with color gradients and then images. I finalized my design by creating a few options from which I refined a bit further.
